Fundraising optimization is the process of modeling different fundraising strategies to see which will be most effective for your organization.

Through modeling, decisions can be made that will increase fundraising revenue , decrease costs and ensure that the fundraising at your organization is operating at peak performance.

The Importance of Modeling

Multiple fundraising programs and priorities are the reality of most nonprofits, which means there are hundreds (really thousands) of combinations for the expenditure of fundraising dollars for each organization.  How does the fundraising leadership make strategic, reliable choices – choices that will have a dramatic impact on the organization’s revenue and its ability to fulfill its mission?

For any nonprofit, our fundraising software, the MWO QuickReview (for a high-level, current year model) and the MWO Fundraising Optimizer (for a more complex three-year rolling forecast), can predict the optimal combination of fundraising expenses and revenues, within the parameters you set.