Our methodology is based on principles proven in the for-profit sector and applied to fundraising in a simple, straightforward manner.  At the center of Fundraising Design is the concept of Tribal Marketing.

Tribes are groups of people who intensely share a common passion. This common passion – whether for a brand, a good cause, or a sport – bonds the tribe together through a shared sense of belonging. Although the concept of consumer tribes is used extensively in the for-profit world, very few non-profit organizations have come to understand and apply this marketing concept.

Identifying donor tribes and understanding what motivates them to give paves the way to crafting strong, clear messaging communicated in the style and method most likely to deliver results. To define the tribes and then design fundraising tailored for them, we follow a three-phase methodology and expect all three phases to be completed within six months.