Category Archives: Social Media

As simple as A-B-C

To raise $100,000, the ABC Life Literacy Canada Foundation is selling letters of the alphabet for $3,847 each. Donors will have their name and letter printed in full-page ads in the Toronto Star and Vancouver’s The Province (a combined circulation of 1.5 million Canadians). Both papers have donated ad-space.
As companies buy letters, ABC shows their [...]

Shorten An URL, Help A Charity

Social media users are increasingly utilizing services that shrink long website addresses. The trend is being spurred on by microblogging platforms that limit the length of postings, like Twitter and Jaiku. Joining the popular URL-shortening playing field is Good.ly, a website that compresses your link and sends proceeds to charity.