When the earthquake hit Haiti earlier this year, the American Red Cross set up a mobile text campaign asking people to text HAITI to a special 90999 number. Donations of $10 at a time began streaming in raising over 10 million for relief efforts. This summer, the Pew Research Centre released a study called Mobile [...]
Category Archives: Research
Check Your Email
06/21/2010 – 11:42 pm
Findings in a study released by ExactTarget last week show that 58% of U.S. online consumers begin their day interacting with companies on email. Furthermore, 93 percent of U.S. consumers subscribe to email marketing messages. Is email part of your strategy and how big a role does it play? Are your emails relevant? Does your [...]
Women more likely to donate more during difficult times
07/13/2009 – 7:36 pm
As has been reported many times in the past, when it comes to philanthropy, women play a prominent role in their households and communities. This understanding was reinforced recently by a study released by the Fidelity Charitable Gift Fund. Highlights from the Fidelity study that we found particularly interesting include: • The vast majority of [...]
Giving circles here to stay. Are you in the Game?
07/07/2009 – 7:05 pm
Giving circles have become a recognized philanthropic force as their numbers have rapidly increased over the past decade. A giving circle is a group of people (friends or like-minded individuals) of all economic backgrounds who pool their money and resources and decide together where to donate. The University of Nebraska at Omaha, the Forum of [...]
