Do you communicate to your volunteers/donors via mobile text messaging? ‘Texting’ has been proven an effective means to organize large amounts of people, as seen in the numerous protests, riots and revolutions over the recent months. Do Something, an organization that encourages youth to volunteer in their communities is looking to increase it’s membership by [...]
Category Archives: Public Awareness
‘Daily Deal’ Philanthropy
10/04/2011 – 1:51 am
Have you heard of Philanthroper? It’s like a Groupon with non-profits, where everyday a new charity is showcased and users are asked to donate $1 and no more than $10. With the default donation of $1, the people behind Philanthroper hope that users will find it easy giving $1 to another charity the next day, [...]
&you
08/29/2011 – 4:47 pm
Arm your tribes with a digital tool that allows them to share their passions for your cause and your organization. Johnson & Johnson is offering a free widget for individuals and non-profits. The customizable &you widget offers one central location for information on volunteer and job opportunities, events, news, and donation capabilities. Place the widget [...]
A Relaxing Donation
06/30/2011 – 11:15 am
It’s summer. Take a vacation. You deserve it. And while you’re enjoying some R&R by the pool, why not help a deserving charity at the same time. You can. Geronimo is a website that brings together owners of holiday homes, vacationers, and non-profit organizations. If you own a vacation property, list it on Geronimo, maybe [...]
Give A Little, Get A Lot
05/16/2011 – 4:15 pm
Google is collaborating with acclaimed art museums across the globe to display artwork online. Each museum was able to choose the number of pieces and information to include in The Google Art Project. The high-resolution images are copyright protected, and thus far, 17 museums are participating including MoMA (New York), Tate Britain (London), Van Gogh [...]
Digital Divide And Conquer
04/19/2011 – 11:59 am
Organizations often recognize their donors by putting their name on something: a wing of the hospital, the university library, bricks of the church, or plaques on an honour wall. Are you effectively using naming to motivate giving? Are you making it exciting? These two organizations are divvying it up and raising funds from smaller parts. [...]
Get Into The Game
03/02/2011 – 4:32 pm
We like the creative approach Urban Ministries of Durham is taking to raise awareness of poverty and homelessness. The organization has teamed up with ad agency McKinney and created an interactive online game: Spent. Down to their last $1000, players must make difficult budgeting decisions, trying to survive to the end of the month. At [...]
Play With The Box
02/07/2011 – 3:03 pm
Thinking outside the box is great. But sometimes you can’t execute your outside-the-box idea because of budgets constraints, lack of resources, or limited manpower. Here’s a different approach. Rename the box! The small town of Speed, Australia, raised funds for its Lions Club by teaming up with the state’s Transport Accident Commission (TAC) on an [...]
Let’s Talk
01/12/2011 – 11:07 pm
We’re calling 2011 the Year of the Conversation. It’s being encouraged everywhere, as it should be, and we want every organization to ride the chatter wave. You’ll learn a lot from speaking with your clients, your employees, and your fans. But most of all, talk to your donors. Use social media (facebook, twitter, etc), email, [...]
Growing Your Support
11/16/2010 – 2:30 pm
Are you innovative with technology and using it to further your organization’s mission? The Royal British Legion is. This year, the Legion took the traditional Poppy Appeal mobile and created a mobile application for the iPhone, iPad and iPod touch. For 59p (Gold) or £2.99 (Platinum), users could download a poppy seed, water it, see [...]
