To raise $100,000, the ABC Life Literacy Canada Foundation is selling letters of the alphabet for $3,847 each. Donors will have their name and letter printed in full-page ads in the Toronto Star and Vancouver’s The Province (a combined circulation of 1.5 million Canadians). Both papers have donated ad-space.
As companies buy letters, ABC shows their [...]
Category Archives: Public Awareness
As simple as A-B-C
03/08/2010 – 11:16 pm
Charities Checking-in
02/03/2010 – 6:02 pm
It’s a great feeling when we come across trends supporting non-profits. So we were delighted to read Trendcentral’s article on hotels encouraging patrons to give.
Guoman Hotels of London has created a unique cocktail collection with 100% of profits donated to their charity partners.
Kimpton Hotels & Restaurants run numerous programs focusing on social responsibility through their [...]
Party for the Holidays
12/23/2009 – 9:26 pm
It’s that time of year when people get together to celebrate with friends, family, food and gifts. So in the spirit of the season, why not throw a big party, make merry and benefit your organization while you’re at it?
It’s a simple idea that can achieve spectacular results. HoHoTo has been doing just that. Their [...]
Wee Box – Big Change
07/23/2009 – 3:00 pm
The Scottish Catholic International Aid Fund (SCIAF) wanted to reach churchgoers, school children and former donors who grew up with the annual fundraising drives the organization ran at schools and church during Lent.
So the ‘Wee Box’ campaign was created by creative agency BD. The concept is simple. Encourage people to donate small change that would [...]
Give A Few Bob
05/29/2009 – 1:28 pm
UK comedian Bob Monkhouse, who died from prostate cancer in 2003, was brought back from the dead for the Prostate Cancer Research Foundation (with full support from his family). The film for the ‘Give A Few Bob’ campaign combined archival footage of Monkhouse, shots of a body double, and a sound-alike for the script and was centered around the microsite giveafewbob.org, where people could make donations.
