Arm your tribes with a digital tool that allows them to share their passions for your cause and your organization. Johnson & Johnson is offering a free widget for individuals and non-profits. The customizable &you widget offers one central location for information on volunteer and job opportunities, events, news, and donation capabilities. Place the widget [...]
Category Archives: Marketing
A Relaxing Donation
06/30/2011 – 11:15 am
It’s summer. Take a vacation. You deserve it. And while you’re enjoying some R&R by the pool, why not help a deserving charity at the same time. You can. Geronimo is a website that brings together owners of holiday homes, vacationers, and non-profit organizations. If you own a vacation property, list it on Geronimo, maybe [...]
Give A Little, Get A Lot
05/16/2011 – 4:15 pm
Google is collaborating with acclaimed art museums across the globe to display artwork online. Each museum was able to choose the number of pieces and information to include in The Google Art Project. The high-resolution images are copyright protected, and thus far, 17 museums are participating including MoMA (New York), Tate Britain (London), Van Gogh [...]
Digital Divide And Conquer
04/19/2011 – 11:59 am
Organizations often recognize their donors by putting their name on something: a wing of the hospital, the university library, bricks of the church, or plaques on an honour wall. Are you effectively using naming to motivate giving? Are you making it exciting? These two organizations are divvying it up and raising funds from smaller parts. [...]
Play With The Box
02/07/2011 – 3:03 pm
Thinking outside the box is great. But sometimes you can’t execute your outside-the-box idea because of budgets constraints, lack of resources, or limited manpower. Here’s a different approach. Rename the box! The small town of Speed, Australia, raised funds for its Lions Club by teaming up with the state’s Transport Accident Commission (TAC) on an [...]
Let’s Talk
01/12/2011 – 11:07 pm
We’re calling 2011 the Year of the Conversation. It’s being encouraged everywhere, as it should be, and we want every organization to ride the chatter wave. You’ll learn a lot from speaking with your clients, your employees, and your fans. But most of all, talk to your donors. Use social media (facebook, twitter, etc), email, [...]
Growing Your Support
11/16/2010 – 2:30 pm
Are you innovative with technology and using it to further your organization’s mission? The Royal British Legion is. This year, the Legion took the traditional Poppy Appeal mobile and created a mobile application for the iPhone, iPad and iPod touch. For 59p (Gold) or £2.99 (Platinum), users could download a poppy seed, water it, see [...]
Sharing Good Vibrations
10/01/2010 – 12:36 am
When the earthquake hit Haiti earlier this year, the American Red Cross set up a mobile text campaign asking people to text HAITI to a special 90999 number. Donations of $10 at a time began streaming in raising over 10 million for relief efforts. This summer, the Pew Research Centre released a study called Mobile [...]
Would You Like A Charity With Your Coffee?
09/14/2010 – 2:07 am
Starbucks recently began offering free Wi-Fi in its stores. Now the company is set to launch the Starbucks Digital Network in its US-stores this fall, giving customers free access to premium and localized content from providers like iTunes, The New York Times, The Wall Street Journal and Yahoo!, among others. Thus far, there’s one charity [...]
Music To Our Ears
07/26/2010 – 1:46 pm
“The more you download, the more we donate” –fairsharemusic.com Across the pond, UK music website fairsharemusic donates 50% of profits from downloaded tracks to a charity of your choice. Songs are priced at rates similar to other downloading sites like iTunes and Amazon MP3. All you do is create an account, choose a charity, and [...]
