To raise $100,000, the ABC Life Literacy Canada Foundation is selling letters of the alphabet for $3,847 each. Donors will have their name and letter printed in full-page ads in the Toronto Star and Vancouver’s The Province (a combined circulation of 1.5 million Canadians). Both papers have donated ad-space.
As companies buy letters, ABC shows their [...]
Category Archives: Marketing
As simple as A-B-C
03/08/2010 – 11:16 pm
One for One: Product + Philanthropy
10/29/2009 – 1:09 am
On a trip to Argentina, Blake Myscoie saw young children without shoes and wanted to help them. So he founded TOMS Shoes based on the One for One principle: With every pair you purchase, TOMS will give a pair of new shoes to a child in need.
Three years later, the successful company has given over [...]
Wee Box – Big Change
07/23/2009 – 3:00 pm
The Scottish Catholic International Aid Fund (SCIAF) wanted to reach churchgoers, school children and former donors who grew up with the annual fundraising drives the organization ran at schools and church during Lent.
So the ‘Wee Box’ campaign was created by creative agency BD. The concept is simple. Encourage people to donate small change that would [...]
Give A Few Bob
05/29/2009 – 1:28 pm
UK comedian Bob Monkhouse, who died from prostate cancer in 2003, was brought back from the dead for the Prostate Cancer Research Foundation (with full support from his family). The film for the ‘Give A Few Bob’ campaign combined archival footage of Monkhouse, shots of a body double, and a sound-alike for the script and was centered around the microsite giveafewbob.org, where people could make donations.
