“The more you download, the more we donate” –fairsharemusic.com
Across the pond, UK music website fairsharemusic donates 50% of profits from downloaded tracks to a charity of your choice. Songs are priced at rates similar to other downloading sites like iTunes and Amazon MP3. All you do is create an account, choose a charity, and download. [...]
Category Archives: Marketing
Music To Our Ears
07/26/2010 – 1:46 pm
Check Your Email
06/21/2010 – 11:42 pm
Findings in a study released by ExactTarget last week show that 58% of U.S. online consumers begin their day interacting with companies on email. Furthermore, 93 percent of U.S. consumers subscribe to email marketing messages.
Is email part of your strategy and how big a role does it play? Are your emails relevant? Does your audience [...]
Social Gaming: Are You Playing Yet?
05/31/2010 – 4:12 pm
We wrote a piece on social gaming for Canadian Fundraising and Philanthropy. Click on the image below to read the article on their website.
The Sweet Sound of Volunteers
05/05/2010 – 6:11 pm
We came across the RockCorps movement on the Haft2Know blog and we’re singing its praises. 4 hours of volunteering in your community = 1 ticket to a concert. That’s music to our ears.
The RockCorps movement was founded in 2005, offering volunteers tickets to big-name gigs across the US. Then, in 2008, the organization [...]
Refreshing Collaborations
04/12/2010 – 11:39 pm
Need some extra funds to launch your organization’s next big campaign? If your non-profit is registered in the US, let Pepsi know about your idea and win funding. [Come on, Canadian corporations! Get on board!]
Pepsi is giving over $20 million through the end of this year to individuals, businesses and non-profits working to better their [...]
As simple as A-B-C
03/08/2010 – 11:16 pm
To raise $100,000, the ABC Life Literacy Canada Foundation is selling letters of the alphabet for $3,847 each. Donors will have their name and letter printed in full-page ads in the Toronto Star and Vancouver’s The Province (a combined circulation of 1.5 million Canadians). Both papers have donated ad-space.
As companies buy letters, ABC shows their [...]
One for One: Product + Philanthropy
10/29/2009 – 1:09 am
On a trip to Argentina, Blake Myscoie saw young children without shoes and wanted to help them. So he founded TOMS Shoes based on the One for One principle: With every pair you purchase, TOMS will give a pair of new shoes to a child in need.
Three years later, the successful company has given over [...]
Wee Box – Big Change
07/23/2009 – 3:00 pm
The Scottish Catholic International Aid Fund (SCIAF) wanted to reach churchgoers, school children and former donors who grew up with the annual fundraising drives the organization ran at schools and church during Lent.
So the ‘Wee Box’ campaign was created by creative agency BD. The concept is simple. Encourage people to donate small change that would [...]
Give A Few Bob
05/29/2009 – 1:28 pm
UK comedian Bob Monkhouse, who died from prostate cancer in 2003, was brought back from the dead for the Prostate Cancer Research Foundation (with full support from his family). The film for the ‘Give A Few Bob’ campaign combined archival footage of Monkhouse, shots of a body double, and a sound-alike for the script and was centered around the microsite giveafewbob.org, where people could make donations.
