Last week Google launched Google for Nonprofits. The program allows you to sign-up for the many Google products in one-application. If approved, your organization is given access to products for free or at discounted rates, including: Up to $10,000 a month in advertising on Google AdWords Free or discounted Google Apps Premium features for YouTube [...]
Category Archives: Innovation
Get Into The Game
03/02/2011 – 4:32 pm
We like the creative approach Urban Ministries of Durham is taking to raise awareness of poverty and homelessness. The organization has teamed up with ad agency McKinney and created an interactive online game: Spent. Down to their last $1000, players must make difficult budgeting decisions, trying to survive to the end of the month. At [...]
Play With The Box
02/07/2011 – 3:03 pm
Thinking outside the box is great. But sometimes you can’t execute your outside-the-box idea because of budgets constraints, lack of resources, or limited manpower. Here’s a different approach. Rename the box! The small town of Speed, Australia, raised funds for its Lions Club by teaming up with the state’s Transport Accident Commission (TAC) on an [...]
Happy Holidays!
12/22/2010 – 2:45 pm
Merry Christmas and Happy Holidays! Warmest wishes to you and yours from all of us at MWO Philanthropic Advisors. We’ve pulled together a short list of recent business publications that have powerful ideas for fundraising success, and thought we’d share these with you in case your holidays allow a few minutes to stretch your mind [...]
AFP Congress 2010 – Day 1
12/01/2010 – 10:45 am
We’re having a great time at the AFP Congress 2010. There’s an exciting line-up of speak speakers leading some very interesting sessions. Here are a couple of presenters we caught up with: Bryan Tenenhouse at AFP Congress 2010: Nicci Noble at AFP Congress 2010:
Growing Your Support
11/16/2010 – 2:30 pm
Are you innovative with technology and using it to further your organization’s mission? The Royal British Legion is. This year, the Legion took the traditional Poppy Appeal mobile and created a mobile application for the iPhone, iPad and iPod touch. For 59p (Gold) or £2.99 (Platinum), users could download a poppy seed, water it, see [...]
Rise up! Rise up!
10/25/2010 – 2:42 pm
“Crowdrise, a new web platform for nonprofit fundraising introduced last month, is aiming to do for philanthropy what Zappos did for shoe-shopping online.” ~ AdAge Actor Ed Norton’s successful use of the Internet to raise $1.2 million for his participation in the Massai Marathon led to the creation of Crowdrise. Users start fundraising projects, sponsor [...]
Sharing Good Vibrations
10/01/2010 – 12:36 am
When the earthquake hit Haiti earlier this year, the American Red Cross set up a mobile text campaign asking people to text HAITI to a special 90999 number. Donations of $10 at a time began streaming in raising over 10 million for relief efforts. This summer, the Pew Research Centre released a study called Mobile [...]
Music To Our Ears
07/26/2010 – 1:46 pm
“The more you download, the more we donate” –fairsharemusic.com Across the pond, UK music website fairsharemusic donates 50% of profits from downloaded tracks to a charity of your choice. Songs are priced at rates similar to other downloading sites like iTunes and Amazon MP3. All you do is create an account, choose a charity, and [...]
Built-In Failure For Success
07/05/2010 – 5:30 pm
Is the fear of failing hampering your organization from innovating? Many organizations tend to become more rigid as they grow, minimizing risk to avoid making ‘mistakes’. But remember: There is no such thing as perfect. If a culture of perfection is prevalent within your organization, you are doing more harm than good. Innovative success seldom [...]
