What’s the big deal about the “meaning” of a product (or a fund-raising proposal)? Roberto Verganti, professor of a leading design school in Milan, Italy says meanings are at the heart of who we are, what we do, and, by extension, what we buy. If we are donors, it is meaning that helps decide what [...]
Author Archives: mwoadmin
Google Wants To Help
03/24/2011 – 11:45 am
Last week Google launched Google for Nonprofits. The program allows you to sign-up for the many Google products in one-application. If approved, your organization is given access to products for free or at discounted rates, including: Up to $10,000 a month in advertising on Google AdWords Free or discounted Google Apps Premium features for YouTube [...]
Get Into The Game
03/02/2011 – 4:32 pm
We like the creative approach Urban Ministries of Durham is taking to raise awareness of poverty and homelessness. The organization has teamed up with ad agency McKinney and created an interactive online game: Spent. Down to their last $1000, players must make difficult budgeting decisions, trying to survive to the end of the month. At [...]
Play With The Box
02/07/2011 – 3:03 pm
Thinking outside the box is great. But sometimes you can’t execute your outside-the-box idea because of budgets constraints, lack of resources, or limited manpower. Here’s a different approach. Rename the box! The small town of Speed, Australia, raised funds for its Lions Club by teaming up with the state’s Transport Accident Commission (TAC) on an [...]
Let’s Talk
01/12/2011 – 11:07 pm
We’re calling 2011 the Year of the Conversation. It’s being encouraged everywhere, as it should be, and we want every organization to ride the chatter wave. You’ll learn a lot from speaking with your clients, your employees, and your fans. But most of all, talk to your donors. Use social media (facebook, twitter, etc), email, [...]
Happy Holidays!
12/22/2010 – 2:45 pm
Merry Christmas and Happy Holidays! Warmest wishes to you and yours from all of us at MWO Philanthropic Advisors. We’ve pulled together a short list of recent business publications that have powerful ideas for fundraising success, and thought we’d share these with you in case your holidays allow a few minutes to stretch your mind [...]
AFP Congress 2010 – Day 2
12/02/2010 – 1:58 am
Another exciting day at AFP Congress 2010! We caught up with Jocelyne Daw after her session:
AFP Congress 2010 – Day 1
12/01/2010 – 10:45 am
We’re having a great time at the AFP Congress 2010. There’s an exciting line-up of speak speakers leading some very interesting sessions. Here are a couple of presenters we caught up with: Bryan Tenenhouse at AFP Congress 2010: Nicci Noble at AFP Congress 2010:
Growing Your Support
11/16/2010 – 2:30 pm
Are you innovative with technology and using it to further your organization’s mission? The Royal British Legion is. This year, the Legion took the traditional Poppy Appeal mobile and created a mobile application for the iPhone, iPad and iPod touch. For 59p (Gold) or £2.99 (Platinum), users could download a poppy seed, water it, see [...]
