Author Archives: Mike O'Mahoney

Music To Our Ears

“The more you download, the more we donate” –fairsharemusic.com
Across the pond, UK music website fairsharemusic donates 50% of profits from downloaded tracks to a charity of your choice. Songs are priced at rates similar to other downloading sites like iTunes and Amazon MP3. All you do is create an account, choose a charity, and download. [...]

Built-In Failure For Success

Is the fear of failing hampering your organization from innovating? Many organizations tend to become more rigid as they grow, minimizing risk to avoid making ‘mistakes’.
But remember:
There is no such thing as perfect. If a culture of perfection is prevalent within your organization, you are doing more harm than good. Innovative success seldom occurs without [...]

Check Your Email

Findings in a study released by ExactTarget last week show that 58% of U.S. online consumers begin their day interacting with companies on email. Furthermore, 93 percent of U.S. consumers subscribe to email marketing messages.
Is email part of your strategy and how big a role does it play? Are your emails relevant? Does your audience [...]

Social Gaming: Are You Playing Yet?

We wrote a piece on social gaming for Canadian Fundraising and Philanthropy. Click on the image below to read the article on their website.

The Sweet Sound of Volunteers

We came across the RockCorps movement on the Haft2Know blog and we’re singing its praises. 4 hours of volunteering in your community = 1 ticket to a concert. That’s music to our ears.

The RockCorps movement was founded in 2005, offering volunteers tickets to big-name gigs across the US. Then, in 2008, the organization [...]

Refreshing Collaborations

Need some extra funds to launch your organization’s next big campaign? If your non-profit is registered in the US, let Pepsi know about your idea and win funding. [Come on, Canadian corporations! Get on board!]
Pepsi is giving over $20 million through the end of this year to individuals, businesses and non-profits working to better their [...]

Tribal Marketing Strategy

As simple as A-B-C

To raise $100,000, the ABC Life Literacy Canada Foundation is selling letters of the alphabet for $3,847 each. Donors will have their name and letter printed in full-page ads in the Toronto Star and Vancouver’s The Province (a combined circulation of 1.5 million Canadians). Both papers have donated ad-space.
As companies buy letters, ABC shows their [...]

Two Causes, One Phone

The Jack and Jill Children’s Foundation runs a campaign to raise funds by recycling old tech devices (mobile phones, digital cameras, computers, laptops, monitors, printers, CDs, DVDs, cables and ink cartridges).
Send the foundation your old items free of charge. Items are refurbished and sent to developing countries while those beyond repair are recycled. A percentage [...]

Charities Checking-in

It’s a great feeling when we come across trends supporting non-profits. So we were delighted to read Trendcentral’s article on hotels encouraging patrons to give.
Guoman Hotels of London has created a unique cocktail collection with 100% of profits donated to their charity partners.

Kimpton Hotels & Restaurants run numerous programs focusing on social responsibility through their [...]