Findings in a study released by ExactTarget last week show that 58% of U.S. online consumers begin their day interacting with companies on email. Furthermore, 93 percent of U.S. consumers subscribe to email marketing messages.

Is email part of your strategy and how big a role does it play? Are your emails relevant? Does your audience find them engaging or are they losing interest and tuning out?

Here are four tips for your email campaigns:

Personalize your Hello:

Use the recipient’s name. Addressing a recipient personally is a simple touch that is more likely to get him/her to read and respond to your email.

Focus your Message:

Keep it short and keep it focused. A concise subject line increases the likelihood of your email being opened. If it’s an e-blast, have one clear message. If it’s an e-newsletter, keep your blurbs to the point. Include your focus in the first few lines of the email/blurbs with links to more information.

The recipient goes through a ton of emails in a day. A focused email makes it easier to grasp the message for those who skim-read.

Call to Action:

Make your call to action stand out. Make links and directions noticeable.

Monitor your Campaign Statistics:

Analyze stats provided by your email marketing service to assess your success and tweak your campaign accordingly.

Also, check your Sender Score, a measurement used by ISPs to determine whether your email makes it into an inbox, junk mail, or not at all. A ReturnPath study determined that 83% of the time sender reputation determines whether an email reaches an inbox. Find your Sender Score at www.SenderScore.org.