Need some extra funds to launch your organization’s next big campaign? If your non-profit is registered in the US, let Pepsi know about your idea and win funding. [Come on, Canadian corporations! Get on board!]

Pepsi is giving over $20 million through the end of this year to individuals, businesses and non-profits working to better their communities. It’s a popular trend in which corporations use social media to get people involved in giving back to social issues while marketing their product to wider audiences. Recent campaigns include the Starbucks Love Project and Disney’s Give a Day, Get a Disney Day promotion.

It’s great when businesses give back to their communities and we encourage non-profits to take advantage of opportunities to create partnerships with corporations.

Here’s one way: visit the Pepsi Refresh Project website, submit your idea, promote it through your networks to gather votes, and let us know when you win.

Good luck!