Monthly Archives: March 2010

Tribal Marketing Strategy

As simple as A-B-C

To raise $100,000, the ABC Life Literacy Canada Foundation is selling letters of the alphabet for $3,847 each. Donors will have their name and letter printed in full-page ads in the Toronto Star and Vancouver’s The Province (a combined circulation of 1.5 million Canadians). Both papers have donated ad-space. As companies buy letters, ABC shows [...]