The Scottish Catholic International Aid Fund (SCIAF) wanted to reach churchgoers, school children and former donors who grew up with the annual fundraising drives the organization ran at schools and church during Lent.
So the ‘Wee Box’ campaign was created by creative agency BD. The concept is simple. Encourage people to donate small change that would [...]
Monthly Archives: July 2009
Wee Box – Big Change
07/23/2009 – 3:00 pm
Women more likely to donate more during difficult times
07/13/2009 – 7:36 pm
As has been reported many times in the past, when it comes to philanthropy, women play a prominent role in their households and communities. This understanding was reinforced recently by a study released by the Fidelity Charitable Gift Fund.
Highlights from the Fidelity study that we found particularly interesting include:
• The vast majority of men surveyed [...]
Giving circles here to stay. Are you in the Game?
07/07/2009 – 7:05 pm
Giving circles have become a recognized philanthropic force as their numbers have rapidly increased over the past decade. A giving circle is a group of people (friends or like-minded individuals) of all economic backgrounds who pool their money and resources and decide together where to donate.
The University of Nebraska at Omaha, the Forum of Regional [...]
