Social media users are increasingly utilizing services that shrink long website addresses. The trend is being spurred on by microblogging platforms that limit the length of postings, like Twitter and Jaiku.

Joining the popular URL-shortening playing field is Good.ly, a website that compresses your link and sends proceeds to charity.

Here’s how it works:
If you think people may be interested in purchasing a product from a participating website, use Good.ly to shorten the link and forward it to them.
If people click and buy what you recommend 55% of referral fees go to a charity you select from the website.
The remaining 45% goes towards running and promoting the service.
And you’ve raised funds for a charity.

Funds are raised for three new charities every month. Contact Good.ly to get your organization featured.